Make sure you are ready and know what you need. Here is a guide to help you prepare yourself before you start building your website. Ask yourself these simple questions to picture the WHY the HOW and the WHAT. Most of them can seem obvious but clarifying it help you get ready and take the right decisions. On a conceptual level and on a technical level, you need to define clearly what you need to do and what is realistic according to the budget and time you can allocate to it. Although, the list is not exhausive, it will help you prepare your website building project.
That sounds simple. You need a website! But here is the thing, you can do many things with a website. And according to what you actually NEED, the concept and realization will not necessarily be the same.
In some cases, it is simple. Some companies only need an online business card with name contact and a brief description of the company and the product or services they offer. Here a one pager can be enough and it can be published very quickly. If your website is a marketing tool and you plan on using it as an online brocuhure or leaftlet, with more details about your range of products, references on past projects, your partners, testimonials or other details, you need to sit down and start writing the skeleton, the structure you want to get for your website, to be professional and efficient. Don’t forget, 2 heads are better than one! Don’t be shy and ask friends or colleagues.
Do you care about a domain name or can you manage with a subdomain ?(e.g.: yourwebsite.provider.com instead of www.yourname.com)
Do you need a domain name reflecting your activity (e.g. www.nycpizza.com) or do you need your brand to be the domain? (e.g. www.dominos.com)
Both are selling pizzas but in one case the business is clarified in the domain and the other is a well known brand. The first option might be wise for a local business. Especially since you want your customers to easily memorize your web address. Use your brand if branding is crucial for you and if you will invest on it (for example for a designer or a eshop). For SEO purposes, having your business category in your domain name is a plus. It helps Google understanding what your website is about.
If you understand HTML, CSS, SEO, domain registering and hosting, you can opt for a Do-It-Yourself-Solution. Otherwise, if you are not familiar with coding and don't have time or energy to get into it, you might need a turnkey solution. In that case, depending on your budget, you have different options, which leads us to the next question.
Like in every project, planning is very important. You need to know how much time you are able to spend on creating your site. Motivation is another parameter to be considered. If you want to spend time on it and you are excited by the project it is a different situation than if you need a website urgently and kept on postponing it for the past months! Keep in mind that Time = Money. Be realistic, define a deadline to yourself and stick to it!
There is a range of solutions according to your budget: You want your website to be totally free:
This simple web template will do wonders for your business consulting website. It is easily editable so that you can include photos of your staff and get that personal touch every company is striving to obtain. Its creative look will provide a nice experience to your visitors.Edit this template